Develop a robust medical congress strategy for the digital era

Medical affairs and commercial teams are evolving the way they plan for conferences in 2022 and beyond. In an increasingly competitive post-pandemic world, teams are becoming more discerning over which conferences they attend and how they leverage them for actionable insights, particularly as travel remains uncertain.

You might be wondering:

1. How can teams continue to gather meaningful insights from conferences in a hybrid environment?
2. How can they meet new KOLs to share important scientific information?
3. What is the best strategy to maximize engagement with HCPs and the different thought leaders?