As the role of medical insights grows, medical affairs professionals face the complex task of efficiently managing diverse digital data streams to enhance strategic decision-making.

This co-authored white paper, produced by Reuters Events Pharma, analyzes the survey results of 195 medical affairs professionals and summarizes in-depth interviews with sector leaders. The survey aimed to identify the main obstacles and opportunities medical affairs leaders encounter in establishing a robust process for managing insights.

Some of the study findings include:

• Just 2% of medical affairs leaders say they are confident in their analysis & reporting processes

• 70% of medical affairs leaders say they need more efficient analysis & reporting capabilities to be more agile

• 65% of respondents say “we are struggling to organize, integrate, analyze and use data coherently”.

In this white paper, authors and contributors analyze the data and discuss how their organizations are handling insights management – from traditional, more manual methods to advanced tech-enabled processes.